Thursday 21 April 2011

Computers as matchmakers




  • Computer dating systems of later 20th century, especially popular in the 1960s and 1970s, before the rise of sophisticated phone and computer systems, gave customers forms that they filled out with important tolerances and preferences, which were "matched by computer" to determine "compatibility" of the two customers. The history of dating systems is closely tied to the history of technologies that support them. The first large-scale computer dating system, The Scientific Marriage Foundation, was established in 1957 by Dr. George W. Crane. In this system, forms that applicants filled out were processed by an early IBM card sorting machine. In the early 1980s in New York City, software developer Gary Robinson developed a now–defunct dating service called 212-Romance which used computer algorithms to match singles romantically, using a voice–mail based interface backed by community-based automated recommendations enhanced by collaborative filtering technologies. Compatibility algorithms and matching software are becoming increasingly sophisticated, according to one report.
  • Online dating services are becoming increasingly prevalent worldwide. They charge a fee to enable a user to post a profile of himself or herself, perhaps using video or still images as well as descriptive data and personal preferences for dating, such as age range, hobbies, and so forth. One report suggests that online dating businesses are thriving financially, with growth in members, service offerings, membership fees and with many users renewing their accounts, although the overall share of Internet traffic using online dating services in the U.S. has declined somewhat, from 2003 (21% of all Internet users) to 2006 (10%), and that dating sites must work to convince users that they're safe places having quality members, according to Jupiter Research. While online dating has become more accepted, it retains a slight negative stigma, according to one writer. There is widespread evidence that online dating has increased rapidly and is becoming "mainstream" with new websites appearing regularly. One study suggested that 18% of single persons had used the Internet for dating purposes. Reports vary about the effectiveness of dating web sites to result in marriages or long–term relationships. Pew Research, based on a 2005 survey of 3,215 adults, estimated that three million Americans had entered into long-term relationships or marriage as a result of meeting on a dating web site.  While sites have touted marriage rates from 10% to 25%, sociologists and marriage researchers are highly skeptical that valid statistics underlie any such claims. The Pew study (see table) suggested the Internet was becoming increasingly prominent and accepted as a way to meet people for dates, although there were cautions about deception, the risk of violence, and some concerns about stigmas.  The report suggested most people had positive experiences with online dating websites and felt they were excellent ways to meet more people. The report also said that online daters tend to have more liberal social attitudes compared to the general population. In India, parents sometimes participate in websites designed to match couples. Some online dating sites can organize double dates or group dates. Research from Berkeley suggests there's a dropoff in interest after online daters meet face–to–face. It's a lean medium not offering standard cues such as tone of voice, gestures, and facial expressions. There is substantial data about online dating habits; for example, researchers believe that "the likelihood of a reply to a message sent by one online dater to another drops roughly 0.7 percent with every day that goes by". Psychologist Lindsay Shaw Taylor found that even though people said they'd be willing to date someone of a different race, that people tend to choose dates similar to themselves.
  • Internet "QQ" chat rooms. This type of dating approach, cheaper than traditional websites and agencies, is gaining ground in China.
Online website usage survey
Estimate Percentage
Internet users who've used it romantically      74%
Know somebody who found long-term partner via Internet      15%
Know someone who's used a dating website      31%
Know someone who's gone on a date after visiting a website      26%
Agree online dating can be dangerous      66%
Don't think online dating is dangerous      25%
Believe online dating is for those in "dire straits"      29%
Gone on a dating website      10%
*Source: Pew Internet & American Life Project (2005)
  • There are dating applications or apps on mobile phones.
  • Virtual dating: A combination of video game playing and dating, where users create avatars and spend time in virtual worlds in an attempt to meet other avatars with the purpose of meeting for potential dates. (which is similar to online dating although this practice is not usually accepted by other players)
  • Mobile dating/cell phone dating: Text messages to and from a mobile/cell phone carrier are used to show interest in others on the system. Can be web-based or online dating as well depending on the company.
  • Singles event: Where a group of singles are brought together to take part in various events for the purposes of meeting new people. Events can include such things as parties, workshops, and games. Many events are aimed at singles of particular affiliations, interest, or religions. A weekend flirting course in Britain  advised daters to "love the inner you" and understand the difference between arrogance from insecurity and "true self-confidence"; it featured exercises in which students were told to imagine that they were "great big beautiful gods and goddesses" and treat others similarly.

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